Shoshana Zuboff: It’s not that we’ve failed to rein in Facebook and Google

It’s not that we’ve failed to rein in Facebook and Google. We’ve not even tried. “The logic of surveillance capitalism begins with unilaterally claiming private human experience as free raw material for production and sales.”

“As one data scientist explained to me: ‘We can engineer the context around a particular behaviour and force change that way … We are learning how to write the music, and then we let the music make them dance.’”

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