August 2019

  • Fresh produce, brought to you by robots. The cost of human labor required for indoor hydroponic farms has made their produce infeasibly expensive. Robotics and AI can cut down these costs by 80 percent. More significantly, these farms also use 90 percent less water than outdoor farms, require no arable land and alleviate the need for herbicides and pesticides.
  • Why washing machines are learning to play the harp. “Appliance makers believe more and better chimes, alerts, and jingles make for happier customers. Are they right?” While not the general gist of the article, I wanted to note two points. On the influence that sound can have on us:
    A wealth of studies in consumer psychology attests to the power of sound to affect our decision making. In one famous experiment from the ’90s, British wine shoppers bought five times as many French bottles as German bottles when French accordions played in the store; when an oompah band sounded, German wine outsold the French. Still other studies have suggested that slot-machine noises, often high-pitched and in major keys, can nudge gamblers to keep playing and can even encourage riskier bets.
    But then there’s the tragedy of commons of sound:
    Too many sounds, carefully designed though they may be, runs the risk of turning into an irritant, or worse. Dexter Garcia, a co-founder of Audio UX, pointed me to a 2010 article in The Boston Globe describing “alarm fatigue.” Nurses at Massachusetts General Hospital had become so bombarded by constant alerts, they ignored the critical beeps signaling a dying patient. The problem is pervasive: In a study at Johns Hopkins Hospital, nearly 60,000 alarms were recorded over 12 days—that’s 350 alarms per patient, per day, hammering staff ears.
  • Logo mashups of fast food rivals. Some interesting brain teasing going on there.

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Beared souls

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