No connection between Rushkoff and Kellner

What I'm wondering is why customers who have bought Douglas Kellner's Media Culture haven't bought Douglas Rushkoff's Media Virus!. Even allowing for that the authors come from different worlds and (thus?) address different audiences, I'm still surprised that the two books aren't connected in any way at Amazon.

Both books cover media culture. Both were published in 1995. Both discuss among other common subjects, what Madonna, rap music and the Gulf War actually symbolize. Weird that there's no connection.

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