Low-impact Garfield

The other day, while talking about comics, Emmi said: “Garfield can’t be anyone’s favorite cartoon character.”

I don’t remember exactly why this came up, we probably saw a movie poster in the metro, but there might actually be an explanation proving Emmi right. Slate has a story on how Jim Davis made Garfield purposely bland. Crafted as a purely commercial cipher, the secret of Garfield’s long lifespan has been that he doesn’t elicit strong emotions, which could lead risk overexposure.

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