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        <title>Fathom this! In: Media</title>
        <description>A weblog of piqued interests and passing fancies.</description>
        <link>http://www.suodatin.com/fathom/</link>
        <lastBuildDate>Sun, 12 Feb 2012 09:21:33 +0200</lastBuildDate>
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        <item>
            <title>Overview of Google Search</title>
            <link>http://www.suodatin.com/fathom/Overview-of-google-search</link>
            <description>A nice &lt;a href=&quot;http://searchengineland.com/google-presents-the-evolution-of-search-in-six-minutes-102575&quot;&gt;history of Google&amp;#8217;s search&lt;/a&gt; in a six-minute video.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Mon, 05 Dec 2011 01:42:22 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Overview-of-google-search</guid>
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        <item>
            <title>How Does Google Make the Big Bucks?</title>
            <link>http://www.suodatin.com/fathom/How-does-google-make-the-big-bucks</link>
            <description>&lt;a href=&quot;http://www.wired.com/epicenter/2011/07/google-revenue-sources/&quot;&gt;How Does Google Make the Big Bucks?&lt;/a&gt; An infographic answer by Wired.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 15 Nov 2011 14:45:50 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/How-does-google-make-the-big-bucks</guid>
        </item>
        <item>
            <title>Dropbox: The Inside Story Of Tech's Hottest Startup</title>
            <link>http://www.suodatin.com/fathom/Dropbox-the-inside-story-of-tech-hottest-startup</link>
            <description>&lt;a href=&quot;http://www.forbes.com/sites/victoriabarret/2011/10/18/dropbox-the-inside-story-of-techs-hottest-startup/&quot;&gt;Dropbox: The Inside Story Of Tech's Hottest Startup&lt;/a&gt;. Forbes' November cover story on Dropbox kicks off with a Steve Jobs story: &quot;Jobs had been tracking a young software developer named Drew Houston, who blasted his way onto Apple’s radar screen when he reverse-engineered Apple’s file system so that his startup’s logo, an unfolding box, appeared elegantly tucked inside. Not even an Apple SWAT team had been able to do that.&quot;</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 25 Oct 2011 13:18:22 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Dropbox-the-inside-story-of-tech-hottest-startup</guid>
        </item>
        <item>
            <title>The Internet used to be fun, what happened?</title>
            <link>http://www.suodatin.com/fathom/The-internet-used-to-be-fun-what-happened</link>
            <description>&lt;a href=&quot;http://floheiss.wordpress.com/2011/05/24/theinternetusedtobefunwhathappened/&quot;&gt;The Internet used to be fun, what happened?&lt;/a&gt; Asks Flo Heiss.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 18 Oct 2011 09:51:15 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/The-internet-used-to-be-fun-what-happened</guid>
        </item>
        <item>
            <title>The New Yorker: Nick Denton, Gawker Media, and journalism’s future</title>
            <link>http://www.suodatin.com/fathom/The-new-yorker-nick-denton-gawker-media-and-journalism’s-future</link>
            <description>&lt;a href=&quot;http://www.newyorker.com/reporting/2010/10/18/101018fa_fact_mcgrath?currentPage=all&quot;&gt;The New Yorker: Nick Denton, Gawker Media, and journalism’s future&lt;/a&gt;. </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 13 Oct 2011 19:22:17 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/The-new-yorker-nick-denton-gawker-media-and-journalism’s-future</guid>
        </item>
        <item>
            <title>The Deleted City</title>
            <link>http://www.suodatin.com/fathom/The-deleted-city</link>
            <description>&lt;a href=&quot;http://vimeo.com/29523075&quot;&gt;The Deleted City&lt;/a&gt;. Geocities as an digital archaeology site.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 06 Oct 2011 10:56:22 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/The-deleted-city</guid>
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            <title>Lanvin's GSOH, style</title>
            <link>http://www.suodatin.com/fathom/Lanvins-gsoh-style</link>
            <description>I&amp;#8217;m loving &lt;a href=&quot;http://www.youtube.com/watch?v=S3N8QZTsZic&quot;&gt;Lanvin’s fall-winter 2011 video&lt;/a&gt;! Humorous &lt;em&gt;and&lt;/em&gt; cool.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Mon, 12 Sep 2011 03:46:16 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Lanvins-gsoh-style</guid>
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            <title>The evolution of the web</title>
            <link>http://www.suodatin.com/fathom/The-evolution-of-the-web</link>
            <description>&lt;a href=&quot;http://evolutionofweb.appspot.com/&quot;&gt;The evolution of the web&lt;/a&gt;. A broad overview of browsers and web technologies.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 06 Sep 2011 08:17:20 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/The-evolution-of-the-web</guid>
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            <title>Techcrunch: Why Groupon is poised for collapse</title>
            <link>http://www.suodatin.com/fathom/Techcrunch-why-groupon-is-poised-for-collapse</link>
            <description>Rocky Agrawal has a fascinating (and devastating) four-part write-up on the &lt;a href=&quot;http://techcrunch.com/2011/06/13/why-groupon-is-poised-for-collapse/&quot;&gt;problems with Groupon&lt;/a&gt; (and its competitors). </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 21 Jun 2011 15:15:21 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Techcrunch-why-groupon-is-poised-for-collapse</guid>
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            <title>Why Nokia struggles to innovate</title>
            <link>http://www.suodatin.com/fathom/Why-nokia-struggles-to-innovate</link>
            <description>Nokia’s former head of design &lt;a href=&quot;http://speedbird.wordpress.com/2011/02/19/nokia-culture-will-out/&quot; title=&quot;Nokia: Culture will out&quot;&gt;Adam Greenfield touches&lt;/a&gt; on its troubles innovating.

&lt;blockquote&gt;Nokia’s problem is not, and has never been, that it lacks for creative, thoughtful, talented people, or the resources to turn their ideas into shipping product. It’s that the company is fundamentally, and has always been, organized to trade in commodities. […]

Nokia’s engineers were and are brilliant at this. I am so far from an expert on the topic it’s not even funny, but I’d feel comfortable wagering that there is still no organization on the planet more capable at designing the guts of a phone, the various antennae and radios-on-a-chip that allow a handset to communicate with a network. Nor are there many who can compete with Nokia on the ability to optimize a supply chain and bring in a given bill of materials at a given (and generally astonishingly low) cost.&lt;/blockquote&gt;

Greenfield illustrates this with an example on NFC:

&lt;blockquote&gt;I was given an NFC phone, and told to tap it against the item I wanted from the vending machine. This is what happened next: the vending machine teeped, and the phone teeped, and six or seven seconds later a notification popped up on its screen. It was an incoming text message, which had been sent by the vending machine at the moment I tapped my phone against it. I had to respond “Y” to this text to complete the transaction. […]

It’s not that the NFC-based, phone-to-object interaction didn’t work. Of course it did: it had been engineered perfectly. But what it hadn’t been was designed. Those responsible for imagining the interaction apparently wanted to protect users against the (edge case!) contingency of someone making off with their phones and running up a huge vending-machine tab. They failed to understand that, for low-value transactions like this, at least, the touch gesture is a useful proxy for consent &amp;#8212; and that if someone’s got physical possession of my phone, I’m likely to have bigger problems than whether or not they order a few cans of Coke with it.&lt;/blockquote&gt;</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 07 Jun 2011 19:48:56 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Why-nokia-struggles-to-innovate</guid>
        </item>
        <item>
            <title>Perry Price and Flo Heiss on Creativity 50</title>
            <link>http://www.suodatin.com/fathom/Perry-price-and-flo-heiss-on-creativity-50</link>
            <description>&lt;a href=&quot;http://creativity-online.com/news/creativity-50-2011-flo-heiss-and-perry-price/227942&quot;&gt;Flo and Perry make Creativity&amp;#8217;s 50&lt;/a&gt;. Well done, fellas!</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 07 Jun 2011 15:44:25 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Perry-price-and-flo-heiss-on-creativity-50</guid>
        </item>
        <item>
            <title>Youtube's upcoming location-targeted gigs</title>
            <link>http://www.suodatin.com/fathom/Youtubes-upcoming-location-targeted-gigs</link>
            <description>&lt;span style=&quot;float: right; margin: 0.25em 0 0.25em 1.5em;&quot;&gt;&lt;img src=&quot;/fathom/pics/youtube-artist-gig-data.png&quot; alt=&quot;&quot; style=&quot;padding: 1px; border: 1px solid #ddd;&quot; /&gt;&lt;/span&gt;Last week I noticed an interesting feature in Youtube.

Just above the link to purchase the video’s soundtrack song was a link to an upcoming gig by the song’s artist, Sublime.

Imagine my surprise to see that Sublime was playing at the Barbican Centre &amp;#8212; I thought they’d split up years ago.

Clicking through, it turns out the match wasn’t entirely correct (the &lt;a href=&quot;http://www.songkick.com/concerts/7572841-group-doueh-at-barbican-centre&quot;&gt;gig’s&lt;/a&gt; for Sublime Frequencies Djs), but it’s still very interesting to see Youtube pulling in location-targeted gig data automatically from Songkick.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Wed, 11 May 2011 15:46:38 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Youtubes-upcoming-location-targeted-gigs</guid>
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            <title>5 questions for SXSW 2011</title>
            <link>http://www.suodatin.com/fathom/5-questions-for-sxsw-2011</link>
            <description>&lt;a href=&quot;http://projeqt.com/brainpicker#lsi25938ci8443q&quot;&gt;5 questions for SXSW 2011&lt;/a&gt;. By the always entertaining while informing Maria Popova.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Wed, 06 Apr 2011 09:11:01 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/5-questions-for-sxsw-2011</guid>
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            <title>@JayRosen_NYU on his Twitter strategy</title>
            <link>http://www.suodatin.com/fathom/-at-jayrosen_nyu-on-his-twitter-strategy</link>
            <description>&lt;a href=&quot;http://435digital.com/blog/2011/01/12/social-media-icon-jayrosen_nyu-explains-how-he-tweets/&quot;&gt;@JayRosen_NYU on his Twitter strategy&lt;/a&gt;. </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 31 Mar 2011 09:16:45 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/-at-jayrosen_nyu-on-his-twitter-strategy</guid>
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        <item>
            <title>Rolling Stone: The American Wikileaks Hacker</title>
            <link>http://www.suodatin.com/fathom/Rolling-stone-the-american-wikileaks-hacker</link>
            <description>&lt;a href=&quot;http://www.rollingstone.com/culture/news/meet-the-american-hacker-behind-wikileaks-20101201?page=1&quot;&gt;Rolling Stone: The American Wikileaks Hacker&lt;/a&gt;. </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 22 Mar 2011 14:55:56 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Rolling-stone-the-american-wikileaks-hacker</guid>
        </item>
        <item>
            <title>Coke, Hookers, Hospital, Repeat</title>
            <link>http://www.suodatin.com/fathom/Coke-hookers-hospital-repeat</link>
            <description>&lt;a href=&quot;http://www.gq.com/entertainment/celebrities/201103/charlie-sheen-amy-wallace&quot;&gt;Coke, Hookers, Hospital, Repeat&lt;/a&gt;. Amy Wallace interviews Charlie Sheen for GQ.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 03 Mar 2011 12:14:16 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Coke-hookers-hospital-repeat</guid>
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            <title>Seth Godin on his first free ebook</title>
            <link>http://www.suodatin.com/fathom/Seth-godin-on-his-first-free-ebook</link>
            <description>&lt;a href=&quot;http://www.youtube.com/watch?v=zXGAAvGoXMc&quot;&gt;Seth Godin on his first free ebook&lt;/a&gt;. &amp;quot;The industry is dead.&amp;quot;</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 01 Mar 2011 16:06:28 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Seth-godin-on-his-first-free-ebook</guid>
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        <item>
            <title>NY Times: Inside Sarah Palin’s Inner Circle</title>
            <link>http://www.suodatin.com/fathom/Ny-times-inside-sarah-palin’s-inner-circle</link>
            <description>&lt;a href=&quot;https://www.nytimes.com/2010/11/21/magazine/21palin-t.html&quot;&gt;NY Times: Inside Sarah Palin’s Inner Circle&lt;/a&gt;. </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Tue, 01 Mar 2011 13:27:26 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Ny-times-inside-sarah-palin’s-inner-circle</guid>
        </item>
        <item>
            <title>Dare among top 100 most innovative companies</title>
            <link>http://www.suodatin.com/fathom/Dare-among-top-100-most-innovative-companies</link>
            <description>Dare is #86 on Fast Company&amp;#8217;s 100 most innovative companies list of 2011! (You&amp;#8217;ll have to take my word for it, though, as only the &lt;a href=&quot;http://www.fastcompany.com/most-innovative-companies/2011/&quot;&gt;top 50&lt;/a&gt; are available online.)</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Mon, 28 Feb 2011 20:24:43 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Dare-among-top-100-most-innovative-companies</guid>
        </item>
        <item>
            <title>Guardian: Bankers fail to censor thesis exposing loophole in bank card security</title>
            <link>http://www.suodatin.com/fathom/Guardian-bankers-fail-to-censor-thesis-exposing-loophole-in-bank-card-security</link>
            <description>&lt;a href=&quot;http://www.guardian.co.uk/science/2010/dec/30/bankers-thesis-bank-card-security?INTCMP=SRCH&quot;&gt;Guardian: Bankers fail to censor thesis exposing loophole in bank card security&lt;/a&gt;. </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 06 Jan 2011 12:13:14 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Guardian-bankers-fail-to-censor-thesis-exposing-loophole-in-bank-card-security</guid>
        </item>
        <item>
            <title>The Daily Beast: How to crack the New York Times Most-Emailed list</title>
            <link>http://www.suodatin.com/fathom/The-daily-beast-how-to-crack-the-new-york-times-most-emailed-list</link>
            <description>&lt;a href=&quot;http://www.thedailybeast.com/blogs-and-stories/2010-12-20/how-to-crack-the-new-york-times-most-emailed-list/full/&quot;&gt;The Daily Beast: How to crack the New York Times Most-Emailed list&lt;/a&gt;. </description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 06 Jan 2011 11:41:52 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/The-daily-beast-how-to-crack-the-new-york-times-most-emailed-list</guid>
        </item>
        <item>
            <title>Study finds Fox News watchers most likely to believe nonsense</title>
            <link>http://www.suodatin.com/fathom/Study-finds-fox-news-watchers-most-likely-to-believe-nonsense</link>
            <description>&lt;a href=&quot;http://www.aolnews.com/2010/12/17/fox-news-viewers-believe-the-darndest-things-study-finds/&quot;&gt;AOLNews SurgeDesk&lt;/a&gt;: &amp;#8220;A newly released study out of the University of Maryland concludes that viewers of the Fox News Channel were &amp;#8216;significantly more likely&amp;#8217; to believe a host of factually incorrect information than viewers who watched other television news organizations.&amp;#8221;

A more comprehensive look at the study from &lt;a href=&quot;http://mediadecoder.blogs.nytimes.com/2010/12/17/study-some-viewers-were-misinformed-by-tv-news/&quot;&gt;NY Times&amp;#8217;s Media Decoder&lt;/a&gt;.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Wed, 22 Dec 2010 16:18:59 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Study-finds-fox-news-watchers-most-likely-to-believe-nonsense</guid>
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            <title>Pet Books from the 70s</title>
            <link>http://www.suodatin.com/fathom/Pet-books-from-the-70s</link>
            <description>NSFW. The titles are surprisingly bad and hilarious &amp;#8212; if a bit disturbing. One obvious one: &amp;#8220;Of Course She Loves a Horse&amp;#8221;. Just goes to show that this stuff has been around way before the Net.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 28 Oct 2010 09:27:45 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Pet-books-from-the-70s</guid>
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        <item>
            <title>The Joydick</title>
            <link>http://www.suodatin.com/fathom/The-joydick</link>
            <description>&lt;a href=&quot;http://projects.sfmedialabs.com/?p=3&quot;&gt;The Joydick&lt;/a&gt;. By SF Media Labs.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 28 Oct 2010 09:22:56 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/The-joydick</guid>
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        <item>
            <title>Sex in Games: Rez+Vibrator</title>
            <link>http://www.suodatin.com/fathom/Sex-in-games-rezvibrator</link>
            <description>&lt;a href=&quot;http://www.gamegirladvance.com/2002/10/sex-in-games-rezvibrator.html&quot;&gt;Sex in Games: Rez+Vibrator&lt;/a&gt;. By Gamegirladvance.</description>
            <author>noemail@noemail.org (Ilya)</author>
            <pubDate>Thu, 28 Oct 2010 09:22:13 +0200</pubDate>
            <guid>http://www.suodatin.com/fathom/Sex-in-games-rezvibrator</guid>
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